Benefits Of A Supply Chain Management Essay - 1697 Words

A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to have a lot of coordination and collaboration among them to in order to be really efficient and deliver good quality products and services. The whole process is integrated to meet the supply and demand. The supply chain networks have drastically changed over the years in the era of globalization. They are very global in nature involving various complex interactions and flow of goods, data and funds between companies which are situated in different countries and continents. Even though the companies are spread across the world the manufacturing plants generally follow a similar structure which normally comprises of the suppliers, assembly plants, distributors, retailers, inbound and outbound logistics providers. There were a lot of challenges which arose because of the competition which made the companies to rethink their strategies in order to get the product to the right place at the right time at the lowest cost possible of the best quality, so choosing the right supplier is alwaysShow MoreRelatedBenefits Of Supply Chain Management1677 Words   |  7 Pageswhich allow companies to capture their customers’ voice. Supply chain stages hear the voice from the customers and react to them appropriately using flexible automated warehousing, and rapid logistics through the electronic data interchange. New concepts like lean manufacturing; agile manufacturing among others in partnership with the new technology has been used to improve performance(Ben Naylor, Naim and Berry). Performance of many supply chains has been worse due to quite a number of reasons likeRead MoreBenefits of Outsourcing in Supply Chain Management3495 Words   |  14 PagesBENEFITS OF OUTSOURCING IN SUPPLY CHAIN MANAGEMENT written by: Lauren Mercer MKTG 3130 – Final Term Paper TABLE OF CONTENTS I. Supply Chain Management and Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 II. What is Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 III. Important Processes Related to Outsourcing..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 IV. Advantages of Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 V. Disadvantages of Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 VI. Current Changes in Outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 VII. OutsourcingRead MoreBenefits Of Outsourcing Supply Chain Management942 Words   |  4 Pagesdefeat the company’s purpose of saving money (The Risks and Benefits of Outsourcing Supply Chain Management). Another major issue could be the lack of experience on behalf of the organization hired. The vendor may have never been involved in the industry their hiring business is in. Therefore, a lack of quality of the products/services the business provides will undoubtedly be present. (The Risks and Benefits of Outsourcing Supply Chain Management)When the quality of any business is bad, that means aRead MoreEssay on Benefits of RFID in Supply Chain Management2577 Words   |  11 PagesOverview of Automatic Identification techniques used in SCM Automatic identification is a technique which is used as an identification method for keeping appropriate stock units in the supply chain management, uses technologies such as RFID, barcodes etc. (Automatic Identification and Its Role in Warehouse Management, 2013). Automatic identification is a process of automatically recognizing the items, gathering the information about them, and entering that information right into computers without humanRead MoreThe Risk And Benefits Of Outsourcing Supply Chain And Risk Management Essay961 Words   |  4 Pages The Risk and Benefits of Outsourcing Supply Chain and Risk Management. How Boeing 787 Supply Chain Issues Affected Other Industries? Debates between business professionals regarding risk and benefits of outsourcing is becoming increasingly heated with particular focus on risks as unanticipated costs, potential for setbacks, integration difficulties, quality or benefits as minimize overall cost, focus on other business area, meet customer demand and flexibility. However, being prepared, doneRead MoreJB Hi-Fi Case Study: The Benefits of E-Commerce Powered Supply Chain Management System the Use of a Direct Import Model1382 Words   |  6 Pagestechnology (The Intelligent Investor,2012).The company was established back in 1974 by John Barbuto in the Melbourne surban of Keilor East. He then sold the company sometime in 1983 to David Rodd and Richard Bouris who then proceeded to expand into a chain of 10 stores in Sydney and Melbourne with an annual turnover of $150 million by the year, 2000 when the company sold a majority of its shareholding to a private equity. The company was then listed in the Australian Stock Exc hange in 2003.InitiallyRead MoreSupply Chain Management : Introduction913 Words   |  4 PagesSupply Chain Management Introduction to Concept Supply Chain Management seeks to guarantee that â€Å"merchandise is produced and distributed at the right quantities, to the right locations, and at the right time. . .† (Stock, Boyer, Harmon, 2010). It is the management of a company’s supply chain by coordination and integration of the multitude of supply chain partners that a company interacts with. Initially, the concept focused on how to make a relationship between supplier and purchaser more efficientRead MoreThe Green Supply Chain Management1533 Words   |  7 Pagesfriendliness, also known as sustainable supply chain or green supply chain is now trending in various organisations involved in supply chain business. The green supply chain management is the process of combination of environment protection and day to day supply chain management, including its different parts like material sourcing, designing of product, selection of material, manufacturing process and delivery of the final item to the customers. G reen supply chain management relates to manufacturing wideRead MoreBus 430 Assignment 2: Inventory Management1369 Words   |  6 PagesBUS 430 Assignment 2: Inventory Management http://homeworkfy.com/downloads/bus-430-assignment-2-inventory-management/ BUS 430 Assignment 2: Inventory Management Assignment 2: Inventory Management Due Week 8 and worth 300 points Research two (2) manufacturing or two (2) service companies that manage inventory and complete this assignment. Write a six to eight (6-8) page paper in which you: 1. Determine the types of inventories these companies currently manage and describe their essentialRead MoreSupply Chains and Inventory Management Essay1155 Words   |  5 PagesSupply Chain and Inventory Management December 6, 2008 Supply Chain and Inventory Management With the increased globalization, competition and complexity in global supply chains, more companies have realized that supply chain management is critical to the optimal organizations overall operation. It is no longer just the responsibility of the warehouse manager and logistics director (Pundir, 2008 and Wharton). In the past, many organizations didn’t manage their supply chains they left that

Effects of Television Violence and Children - 3538 Words

Effects of Television violence and Children Outline: I.THESIS STAEMENT: Although the television serves as a form of entertainment, when you abuse its use, and make it a habit to watch, it gives negative effects on the behavior of children especially in their brain’s development. II. PORPUSE OF THE RESEARCH III. INTRODUCTION IV. HIPOTHESIS amp; METHOD A. CHILDREN QUESTIONNAIRE 1. HOW IT CAN AFFECT VIEWER’S BEHAVIOUR 2. CHILDREN RESPONSES B. EFFECTS amp; RESULTS 1. NEGATIVE EFFECTS a. Behavior of children b. Brain development C. Discussion V. CONCLUSION VI. REFERENCES VII. BIBLIOGRAPHY Thesis Statement: Although the television serves as a form of entertainment, when you abuse its use, and make it a habit to watch, it gives negative†¦show more content†¦As a means of carrying out my own research I compiled a questionnaire for children to complete. Finally, I collated the results of the questionnaires. RESULTS The results obtained from the questionnaire do not directly link to the hypothesis of this experiment. What they do show however is that of the 20 parents asked 100% of children watch television and 50% of children have access to television in their bedrooms. In addition the results did show that 2 children did display levels of violence after watching television but the program in both instances was not completed on the questionnaire, for what reason I do not know. Furthermore the questionnaire revealed that the average time children are watching television is between 3-5 hours per day.. The children’s questionnaire did not support the hypothesis because the majority of children said they felt happy when watching the selected programs and none of the children felt angry. The majority of the results are linked to this experiment but not directly, they do support research of the hours children spend watching television and from what age .In addition the only direct link made was the 2 displays of violence after watching television a program, however more information would have to be gathered on this question for it to be conclusive. The results obtained could still be used as further evidence to support previous research as theShow MoreRelatedThe Effects of Television Violence on Children1315 Words   |  6 Pages Shortly after a Boston television station showed a movie depicting teenagers dousing a derelict with gasoline and setting him afire, six youths attacked a woman and set her on fire in an identical manner. Several months later, NBC televised Born Innocent, a made-for-television- movie, which showed the sexual violation of a young girl with a broom handle. Three days after this program aired, a group of girls committed a similar attack on another 9-year-old girl (â€Å"Wild† A20). These are justRead MoreThe Effects Of Television Violence On Children1735 Words   |  7 Pageswatches approximately 23 hours of television weekly. Children spend more time watching TV than doing any other leisure activity. By the time they finish high school, most have spent more time in front of the TV than in the classroom (Strasburger, 1995). On average, a child will see 18,000 murders, robberies, bombings, assaults, and beatings in their years of watching television (Liebowitz, 1997). Not to mention all the food commercials. In today s society, the television is used for more than just entertainmentRead MoreTelevision Violence and Its Effect on Children867 Words   |  4 PagesTelevision Violence and Its Effect on Children The children of today are surrounded by technology and entertainment that is full of violence. It is estimated that the average child watches from three to five hours of television a day! (Neilson 1993). Listening to music is also a time consuming pastime among children. With all of that exposure, one might pose the question, How can seeing so much violence on television and video games and hearing about violence in in music affect a childs behaviorRead MoreThe Effects Of Television Violence On Children915 Words   |  4 PagesIntroduction Today violence is the gold of television. Violence has become a high demand by the viewers. The more violence equals more views which equals more demand. According to Hamilton (2002), â€Å"Children are not the target of advertisers on most violent programs. But their exposure to violent images can lead to social damages not factored into decisions about when to air programs and where to draw the line on content† (p. 18). The controversial debate that television violence influence children is nothingRead MoreThe Effects Of Television Violence On Children1552 Words   |  7 Pagesleisure 2.8 hours of television a day. There is the constant outcry from parents and teachers that children are growing to be television-obsessed zombies, or that the exposure to violence from their favorite shows are going to cause aggressive actions. But if that is true, then how is it that we as adults are able to stop ourselves from murdering everyone we see, especially if we have so many television programs with violence as a feature? The effect that television violence has on us does not comeRead MoreEffects Of Television Violence On Children Essay1722 Words   |  7 PagesEffect of Television Violence Program on Children Now more and more violence television shows appear on the screen. A lot of television shows will remind that is available for certain range of audience. Of course, elementary school student, mostly watch cartoon. However, the television production people will add violence into the show. This study aimed to demonstrate the gender-specific impact of violence-oriented television cartoons for children, and to identify the behaviors demonstrating thisRead MoreThe Effects Of Television Violence On Children Essay1246 Words   |  5 PagesThis guest teaches your children to resolve conflicts through violence. The guest baby sits your kids and teaches them principles you don’t agree with. Does watching violence in TV is harmful for your children? Is it Ok to let the 2 year olds watch TV unsupervised? No says the American replacing baby sitters? Hypothesis: Extensive viewing of television violence causes children to behave in aggressive or harmful ways to others. Children model behavior they see in the media, she wrote in 1993. IfRead MoreThe Effects Of Television Violence On Children978 Words   |  4 PagesTelevision has become one of the most, if not the most, used form of entertainment for all ages. Every TV show has some kind of age limit whether it’s rated G or R, it’s not always easy for parents to moderate what their children are watching. Young children are very moldable, not only by the people around them, but what is on TV. I have conducted an experiment to see how much violence and aggression are in everyday television shows that children are likely to watch. I have watched three differentRead MoreThe Effects of Television Violence on Children Essay1338 Words   |  6 Pages Thesis Statement: Unsupervised children who watch violence on television exhibit violence in their everyday lives and develop into aggressive adults. â€Å"Research shows that television violence increases levels of aggression, fear, and desensitization among some who consume it† (Hamilton). This quotation by James Hamilton briefly summarizes the potentially negative effects of television on young minds. A child’s favorite television show can keep a child occupied while the mother preparesRead MoreEssay on The Effects of Television Violence on Children712 Words   |  3 PagesThe Effects of Television Violence on Children According to the Article ?Violence on Television? published by the American Psychological Association at the website http://www.apa.org/pubinfo/violence.html, ?violent programs on television lead to aggressive behavior by children and teenagers who watch those programs.? Thats the word from a 1982 report by the National Institute of Mental Health, a report that confirmed and extended an earlier study done by the Surgeon General. As a result of

5 Seconds of Summer by 5 Seconds of Summer free essay sample

5 Seconds of Summer or 5sos are a pop/rock punk band from Australia with four weird but awesome band mates. Luke Hemmings, lead vocals and guitar; Michael Clifford, vocals and guitar; Calum Hood, bass guitar and vocals; and Ashton Irwin, drums and vocals. They started out with just Luke, Michael, and Calum creating videos of them performing covers of songs and posting them on Luke’s YouTube account. Ashton later joined the band in December of 2011. They created an EP called Unplugged and it reached number three on the Itunes chart in Australia. They were becoming more popular, but really hit it big internationally when One Direction’s Louis Tomlinson tweeted a link of a YouTube video â€Å"Gotta Get Out.† They were getting bigger when Niall Horan, also from One Direction, tweeted another link of a different YouTube video. In February 2013, they announced they would be touring with One Direction on their Take Me Home worldwide tour. We will write a custom essay sample on 5 Seconds of Summer by 5 Seconds of Summer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page During a break from the tour 5sos had a headlining tour in their home country, Australia, that sold out in minutes. They once again announced that they would be touring with One Direction in their stadium tour Where We Are. They debuted a single in 2014 called â€Å"She Looks So Perfect† which has hit the world with an intensity that will hold for a while. 5 Seconds of Summer by 5 Seconds of Summer free essay sample Starting off as Youtubers, the band Five Seconds of Summer, or 5sos,weren’t really known by a lot of people. On their Youtube channel â€Å"Hemmo1996†, Luke Hemmings, Calum Hood, Michael Clifford and Ashton Irwin made covers of different kinds of songs. Starting to take notice of the boys, One Direction invited them to come along on their †Take Me Home Tour† to be their opening act. To me, 5sos sound and look like a punk version of One Direction. It was around November of 2013 when the band started to gain popularity and become more well-known by signing to Capitol Records. Their first album came out in July of 2014. 5sos’s debut album, 5 Seconds of Summer, includes twelve songs. The four more well-known songs are â€Å"She Looks So Perfect†, †Don’t Stop†, †Amnesia†, and †Good Girls†. The bands most successful song is â€Å"She Looks So Perfect† which was released in February 2014. We will write a custom essay sample on 5 Seconds of Summer by 5 Seconds of Summer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Luke said it was his favorite song on their debut album and I think it is one of the favorites for most of their fans as well.†Amnesia† is the third single and was released on July 15, 2014. For this song, the boys had to leave the pounding drums and steer towards a more slower song that was very successful and topped music charts. 5Sos has a very different style unlike many other bands today. 5 Seconds of Summer was released on June 27, 2014 in Europe and July 22, 2014 in the US, Mexico, and Canada. Traveling with One Direction led people to refer as a boy band, but some of the members have said that they are not a boy band. They write their own songs and play their own instruments so they aren’t like most boy bands. Their music reminds me of rock, but their lyrics relate to teenagers today.Much like other bands,they write about relationships and girls, but they put an edgy twist to their music. Bands such as Green Day and Blink-182 have a big influence on the ba nd because they have more of a pop punk theme. I like their music because they don’t sound the same as most music today. Considering their success, I would say I’m not the only one that likes their different sound. The album has had lots of success. Selling 259,000 copies, 5 Seconds of Summer has the most first-week sales for a debut album since 2006. Also within the first weeks it peaked at number one on the Billboard 200 in the United States. â€Å"She Looks so Perfect† got number one in Australia, New Zealand, Ireland, Scotland, and United Kingdom. It also sold 70,000 copies and was certified platinum by the Australian Recording Industry Association. â€Å"Good Girls† wasn’t as popular, but it did get number nineteen in the UK. Not all of their songs are as successful, but they still are really good songs. Starting off as Youtubers who sang covers for bands, making a new album and opening for One Direction in two or three years show that they mu st be good. I definitely recommend listening to 5 Seconds of Summer because it’s a perfect mix of rock, pop, and can relate to teenagers today. Their success and background shows a lot in their debut album. I could hear all the dedication and work they put into it. Even though they started off rough, they are talented young artists who have become successful and will hopefully continue down that path. 5 seconds of summer by 5 seconds of summer free essay sample 5 seconds of summer In Australia 2011 the band 5sos wascreated the rock band contains 4 Australian boys lead singer Luke Hemming’s is 18 , calum hood is 19 and plays base, Ashton Irwin is 20 drummer , Michael Clifford is 19 and guitarist. They were discovered on YouTube and with all the views the famous band one direction discovered the band, and they toured together they were signed to capital records. Now they are working on an album most of their and fans are girls they are currently touring the world I believe they will perform in Texas Aug. 7th 2015. Their hit that they are mostly known for is she look so perfect which to means that know matter what you look like your beautiful to somebody and to love yourself. They have impacted many people’s lives by their music they have lots of respect by their fans. Their other songs are heartbreak girl, try hard, voodoo doll, good girl, and amnesia they love to give back to their fans. We will write a custom essay sample on 5 seconds of summer by 5 seconds of summer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Were they write their own songs which means they come from the heart. What inspiration 5sosis bands like blink-182 and nirvana late 90’s music bands in their hometown boy bands were not very common so they weren’t very popular their overall their music make people feel good and they just wasn’t to make people happy.

The Phenomena of Multiculturalism Cultural and Social Values

Outline Introduction.  Overview of multiculturalism and media Relationship between multiculturalism and dominant social and cultural trends Media and dominant culture establishment and maintenance Conclusion Introduction Multiculturalism entails the belief, acceptance, and admiration that different cultures can coexist together in a community, society, or country equitably in terms of expression and presentations.Advertising We will write a custom essay sample on The Phenomena of Multiculturalism: Cultural and Social Values specifically for you for only $16.05 $11/page Learn More In this sense, in a multicultural setting or society there is respect for ethnic multifariousness and every culture is significant. Promotion of multiculturalism involves many stakeholders and among them is the media. The media plays a significant role in encouraging peaceful coexistence in multicultural communities or nations. In the view of the media role in boosting mul ticulturalism, it campaigns for equitability of ethnic groups, religious groups, and the political class and it advocates for non-promotion of a specific ethnic value as central. On one hand, the contemporary media encourages interaction of cultures through advertisements and therefore sharing of cultural activities and on the other hand, the media helps to preserve cultural uniqueness of the different communities and hence maintain cultural diversity of the world. According to Ankerl (2000), â€Å"†¦presentation of isolated cultural activities in the media helps promote and protect the unique features of the local culture of a nation or area and therefore contributes to global cultural diversity† (p.36). In this case, interaction and isolation of cultures helps in strengthening the phenomena of multiculturalism with regard to other cultural and social values. Dominant cultural trends and media In a cultural context, cultural dominancy predicates that a particular cultur al value, behavior, or ritual occurs as cultural or societal norm respected and honored by all although not all who accept cultural dominancy.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Karotayev (2004) observes that, â€Å"†¦dominant culture is usually but not always in the majority but it achieves it’s dominancy by controlling institutions† (p.68). Although dominant cultures require all to accord it dominancy, to the contrary not everybody will adhere to the requirement it seeks to control institutions such as the media and communication, learning institutions, and art and construct expression industry. With media and communication, cultural dominance expresses its impact to many and its campaign for superiority over other cultures and subcultures becomes felt widely. Even with the contemporary media of websites and internet, propagation of dominant cultures persists simply because dominant cultures continue to seek for control in the institutions of media studies. In addition, contemporary media studies borrow largely from the native cultures of the contemporary society especially the artistic styles in promoting interpersonal communication an important aspect in the media industry and therefore dominant cultures play a central role in the development of the contemporary media. To the surprise of Beniger (1986), â€Å"†¦people who are able to access the information society are known as digital citizen, a signal that we are entering into another phase of the society† (p. 342). Acquisition of new technology in the media industry changes then cultural orientation of people to the modern cultural practices especially with the digital technology. The resulting impacts are on the violation of the cultural norms of the society. In multicultural society citizens feels free to express who they are and what their cultures hold. With the avail ability and through effective usage of the media and thus establishment and maintenance of the dominant cultures, this is possible.Advertising We will write a custom essay sample on The Phenomena of Multiculturalism: Cultural and Social Values specifically for you for only $16.05 $11/page Learn More As Bell (1976) puts it, â€Å"Multiculturalism is seen by its supporters as a fairer system that allows all people to truly express who they are within the society† (p. 56). Multicultural societies provide a rich playground for different cultures to express and present their endowment in terms of cultural wealth and for the purposes of publicity, different media methods including the new digital technology come into use. Dominant cultures are rich in social and cultural history and therefore the free expression of these cultures in a multicultural society helps to unveil the history underlying their existence. Dominant cultures apply diverse technique s to spotlight neglected social history especially of the women and minority (Stone 1998, p. 221). Highlighting the abandoned history affecting the society helps to uphold the dignity of human and recognition of others. The consistent use of media in a multicultural community makes this possible and therefore strengthens establishment of the dominant cultures. Furthermore, as a major role of multiculturalism to reconstruct the society and restore integrity, awareness of the past becomes of critical importance. For this reason, dominant cultures expression uncovers the dominant values, behaviors and norms of the society and hence suppression of other subcultures. Through the media, this is achievable. Dominant Culture on another perspective includes not only the majority social group but also the minor social groupings who own the resources, pluses, and ways of controlling the culture of the community or society in which they live.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More These social groupings with command over the cultural activities of a community tend to influence all aspects of living, communication, dressing, deportment, and even reasoning. The media in this case only advocates to address those values concerned with dominance simply because the social group controls all aspects of lifestyles in that setting. Additionally, these cultural systems bear plans and scripts entailing economical and political concerns, which protect them from any possible disruptions. Due to the economical and political protection enjoyed by these cultures, there is ease of manipulation of the media to present and publicize their cultures as dominant over the others and thus sustain and maintain they dominance. For instance, according to Garnham (2004), in western societies the dominant cultures accentuate industriousness and achievement and do not allow for laziness and non-performance (p.34). This signifies that the culture created and dominating the western societie s involve consistent hardworking with bountiful achievements. Personal respect and respect to others and others’ property and responsibility remain important virtues of the western society and even the media portrays these virtues explicitly. As the norm of hard work and achievement, targets in the western society correlates to salary and wages and therefore, non-performers in the society or those, who get money and wealth through inhumane and undignified ways, feel out casted and unfit in the society hence left to blame themselves. In socialization processes, the media plays a pivotal role in enforcing the dominant cultures to others in collaboration with teachers and parents. All these factors work together towards a common goal of imposing the dominant cultural norm to either the young deviant children or a new individual in the culture. Most of the dominant cultures lost control over the societies during the colonial periods where the colonial powers showed neither regard nor respect for any tradition and social groupings with unique characteristic. Dominant cultures in that era remained suppressed with even people relocated and forced to follow a specific lifestyle hence the loss of cultural dominance and therefore the media in contemporary society helps to restore the lost glory of these cultures. Through the media systemic portrayal and presentation of these native traditional cultures, recollection and reunion of the lost cultural dominance becomes possible. On the other hand, media helps to campaign against the then counter cultures, which resist dominant cultures. The resistance is generally in the form of refusal to respect their values, norms, behaviors, scripts and programs but with media politics of dominant cultures the resisting cultures get absorbed by the dominant cultures and therefore the dominant cultures establishes and remain sustained. In a multicultural society, the resistant to dominant cultures increases significantly as every culture in the society requires equity in dominance and expression. This calls for vigorous media presentation in order to articulate the image and features of the dominant culture to the minds and memories of the people. Multiculturalism leads to pluralism in the society, which encourages rich multicultural society or community. Through the media, this plays a great role in fostering peaceful societal coexistence to ensure that all citizens get equal opportunity to exploit fully their potentials regardless of ethnic, cultural, or religious background. In the contemporary society, discrimination of individuals for opportunities in employment, learning institutions and in social setting causes conflicts and disagreement. The media however helps in restoring unity, friendship, and respect for ones culture, beliefs, and human dignity. Cultural pluralism in political systems helps greatly to foster the image of all the cultures in a country or state. In turn, this helps to reduce chanc es of cultural marginalization and suppression in many democratic countries. Political systems thus provide a good platform for the expression of all cultures and therefore seek the equality required in a multiculturalism society because each political movement bears equal expressive authority. In these cases, the dominant cultures are still part of what the political systems express. This largely helps to sustain the politics of dominant cultural and social trends. Some nations of the world with multiculturalism continue to progress; for instance, Canada with diverse multicultural society, discourages criticism of people based on race or culture. According to Gottfried (2002), the speech given by the governor general of Canada on his installation ceremony from 1935 onwards stated that all cultures should maintain their identity, individuality, and contribute to the national image (p. 234). The speech favored the propagation of the idea of multicultural society and many radio and te levision stations aired it. The print media also printed and published the speech. As a result, citizens from allover the country read the speech and in this way, the information spread to all the people. The governor in his address maintained that strong and progressive nations contain different racial elements and cultures each contributing positively to the country in economical, political, and social fields. When the Canadian government adopted the governor’s policy on multiculturalism some years ago, the media played a central role in realizing the full expression of all the cultures including the dominant cultures of the Canadian people. In the modern society, where defiant to the dominant cultures continue to proliferate due to the incoming technology, goals in society, other beliefs, and freedom of choice and even different social structures, media becomes the only available tool to maintain the dominant culture elements in the society during this transition. As Fuchs (2008) observes, different cultures are at different levels and stages of evolution in relation to changes in technology and social or cultural system (p. 786). In this view, cultures are therefore changing with time dynamics and over generations. The native people hold the values, beliefs, behavior, and virtues of the dominant cultures and therefore need to pass them to the new generation. For effective articulation of these dominant cultural elements to the new generation then the media industry of the country plays the central role. Changes in cultural systems and lifestyles also warrant a shift from traditions to modern lifestyles but this does not justify the loss of the cultural identity. In most cases, cultural backgrounds of many people determine the lifestyle one chooses or leads and therefore the need for the media to continue propagating the values or norms of the dominant native or indigenous cultures, as they are rich in good values. Conclusion The media among others s ystems play a major role in the expressions of the dominant cultures in the contemporary society especially in the multicultural settings where all cultures need equal opportunity and attention in terms of expression and presentation. Dominant cultures entail good moral values and sustain traditionally respected norms, which helps to sharpen behaviors of the new generations and therefore these values and beliefs need not be lost. This calls for the media to propagate the dominant cultures’ values and social elements. Multiculturalism on the other hand, brings cultural diversity and appreciation of different cultures in the nation and all the spheres of human life such as education, economy, and politics. With peaceful coexistence, citizens share from different cultures and treasure others based on their cultures. This brings about friendship and togetherness in the society. Reference List Ankerl, G., 2000. Global communication without universal civilization. Geneva: Inu press . Bell, D., 1976. The coming of postindustrial society. New York: Basic books press. Beniger, J.R., 1986. The central revolution, technological and economic origin of  Information society. Cambridge: Harvard university press. Fuchs, C., 2008. Internet and society. New York: Routledge. Garnham, N., 2004. Information society theory as ideology. London: Routledge. Gottfried, P.E., 2002. Multiculturalism and the politics of guilt. Ottawa: University of  Ottawa press. Karotayev, A., 2004. World religions and social evolution of the old world civilization, New York: Edwin Mellen press. Stone, J.B., 1998. Cultural and language diversity and the deaf experience. Cambridge:  University press. This essay on The Phenomena of Multiculturalism: Cultural and Social Values was written and submitted by user Howard Saint to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.