Sales and Marketing on Airline Industry Assignment

Sales and Marketing on Airline Industry - Assignment Example rformance is highly dependent on the economies of foreign countries and their related macroeconomic factors, which may trigger a sudden rise and fall of demand. Opportunities Acquisition of new aircrafts in the fleet will lead to an increase in the operational capabilities of the airline and in terms of the number of routes covered. Acquisition of new aircrafts will also lead to an increase in the frequency of operations of the flight on the multiple routes, that are currently serviced by the airline It is assumed that with the increase in frequency of flights, passengers will be able to opt for variable timings due to the increase in number of flights for a particular route. Threats Qatar Airways has been impacted due to the uprising of the Arab Spring and hike in fuel prices. Continued civil disruptions in the Middle East countries coupled with the hike in fuel prices will collaborate to form a dynamic macroeconomic threat factor for the airline and can hamper the airline’s performance and operational efficiencies in its multiple routes in the short as well as in the long term. The global economic slowdown has impacted Qatar airways and it has decided to postpone the IPO offer for the reputed airlines (Arab News, 2012). This will, to some extent hamper the sentiments in the global market and may hamper the reputation of the company for a short term period. The slowdown in the economies of the developed countries of the western world may hamper the profit performance and revenue generation for the state based airline in the years to come. Competition can also rise in the international arena where prominent players like Lufthansa Airlines, British Airways, Emirates and Southwest Airlines are existent strongly in their regional areas PESTLE Analysis Political The...The global economy is going through a phase of slowdown since the middle of 2011, thanks to the fears arising out of the Euro Zone crisis. As an impact of this slowdown, there has been a signif icant decline in the amount of profits generated for the current year. Also, there has been a significant amount of slowdown in the amount of air freight movements that has happened over the period of last one year. Also, the civil disturbances happening in connection with the Arab Spring Uprising in the Middle East region is impacting the business of the airways in a negative manner. Social The business of Qatar airways may continue to face a grave danger in the coming days if the continued civil unrest due to the emergence of Arab Spring uprising is not mitigated. Though most of the flights are outward and covers routes for six continents across the globe, but still the social image of the country and the Middle East region is embedded with it. Also, as an upshot of the civil uprising, more severe macroeconomic factors like the hike of oil prices is affecting the business of airline industry. Though Qatar airways has a governmental backing and has a stronghold in the market, but still it is going be affected in the long run. Also, due to the continued civil unrest in the Middle East region, morale of the employees working as on board staff of the airways can be severely hit as their families may come in the path of danger and harm caused by the civil uprising.

Thomas Hobbes Essay Example for Free

Thomas Hobbes Essay The philosophy of Thomas Hobbes, especially that of his major work, Leviathan, is designed to understand the motives of human nature and, from these, seek the surest way to civil peace. This is one of the earliest examples of a â€Å"scientific† method of understanding political science in that the commonwealth was to be built on a handful of axioms, all deriving from what Hobbes considered facts of human nature (cf. Matthews, 118). The nature of these axioms leading to civil peace is the purpose of this present essay. The primary understanding of human nature that, if applied properly, would lead to social peace is that human beings desire power. This is nearly identical to Machiavelli’s approach to politics. It seems that in both Hobbes and Machiavelli, human beings desire power, and hence, develop â€Å"moral† systems that justify the present holding or seeking of power (Morgan, 528-530, and 581-582). But the nature of this axiom is that people are naturally programmed to seek power and no matter of moral suasion will stop this. Hobbes wants to begin from a single concept and build upon it rather than attempt to suppress it, since any attempt at suppression itself proves the axiom correct. If human nature is taken seriously rather than covered over with metaphysical theories, then peace might be the consequent: human beings must be taken as they are, not as one might want them to be. If the above axiom is true, that is, people desire power, than many other axioms follow from it. The first axiom that follows from the first is that reason is a slave to the passions (Morgan, 641). Reason, in other words, cannot provide ends, but merely means, and significantly, justifications after the fact. Appealing to reason is hence, not appropriate with such a view of humanity, and only the appeal to passion will work here. Passion is nothing that can be suppressed, but it can be controlled. Passion is the engine of human nature in a similar sense that hunks of matter in a vacuum will continue in constant morion unless acted upon by another force. This is an exact parallel to Hobbes here, and the only opposing force to passionate human motion is other human beings, and hence, the problem: humans are constantly, following from this, in a state of war. What makes this state of war particularly harsh is that the abilities of human beings as individuals, or organizing into groups, are roughly equal (Morgan, 591). This means that the war of all against all will continue constantly, with no clear winner. Any â€Å"winner† will be only a temporary winner, and will soon be dethroned by another faction. The fact of equality is not something here taken from observation, but from a deduction from â€Å"atomic† theory (or at least, the theories of matter current at the time), where atoms, in their basic structure, are all the same. Matter is matter, energy is energy, humans are humans. From the above, it follows that human beings are determined. Free will, to an extent, is rejected in Hobbes. For him, liberty is the ability to do what one wills without outside opposition (Morgan, 621). This is consistent with determinism in that the will must have a reason, that is, a cause, for having the desire it has and bringing it to fruition. Hence, man is determined, but since he does what he wants, he is thus free. This just underscores the fact that reason is impotent to being about peace, only the passions can be appealed to in that the constant clashing of wills and the frustration of one’s freedom as Hobbes describes it is constant warfare. From the above, Hobbes deduces that humanity is egocentric, power hungry and willful, and as a result, without some countervailing power, is in a constant state of warfare. The nature of this countervailing power is the real centerpiece of the Leviathan. The general point is that if humanity can be reduced to a few, simple, clear axioms that follow logically from one another, as any good scientific theory should do, then the state, the countervailing power that keeps these human â€Å"atoms† in line relative to one another, should also be simple, unified and follow logically from the axioms about human nature. Hence, Hobbes is seeking to be completely scientific and a â€Å"realist† about both humanity and the state that they will live under in order to reach peace. At this point in the logical progression, it seems impossible to live in a state of peace. Human beings are depicted as lustful, egocentric and equal beings constantly in a state of motion and hence, clashing with all other peoples, essentially hunks of matter in motion, connected to an almost arbitrary engine of passion. But it is the Leviathan that will bring this peace, and it is passion that it will use to justify itself and bring peace to the commonwealth. Hobbes describes humanity prior to all law and custom, that is, the â€Å"law of nature. † The primary motive force of humanity is power, considered generally. But if warfare is a constant feature of the â€Å"state of nature,† then the drive for power for each and all is constantly being frustrated. It seems logical to hold that eventually, these egocentric people will constantly see their designs thwarted and their purposes constantly harmed y others. From this, all those that seek power, that is, everyone, will be forced to come to some agreement, a â€Å"covenant† among themselves that will provide a measure of peace so that the power struggle can continue in more peaceful channels. This is the nature of the covenant (Morgan, 594). This agreement comes not about through reason, but through the constant frustration of passion. Reason is a means to an end, and power is always that end. But power cannot be had in the state of nature given its constantly shifting nature, and therefore, reason then acts as a slave to passion and demands some kind of agreement, a contract that will bring peace. The nature of this covenant must follow from the facts of human nature outlined above. Hence, it cannot really be a parliamentary democracy because that merely leaves the state of nature intact, one faction constantly unseating another, leading to the same chaos as before. The kind of state that is agreed upon is basically a dictatorship of a party that must act equally between individuals and factions within the society. All power is hence transferred to the state, the dictatorship, and in return, this power is used to keep the warring factions from destroying each other. The only real demand laid on the state is that of objectivity in judging among the factions, and hence, the state must ultimately be a monarchy (of sorts), equidistant from all centers of power in society and hence, able to judge among them fairly (Morgan, 613). Putting this differently, if power is the desire of all individuals and factions, then it follows that the state exists solely for security (Morgan, 606). If humanity is described in axiomatic terms all following one from another, and the state is itself part of this logical progression, then it also follows that the nature of the state’s action also must follow from the above. This means that the state is unitary, dedicated to one purpose and based on a rule of law that is simple and dedicated entirely to security and, according to the contract, treats all individuals and factions as morally equal to one another (Morgan, 641). The logical structure of the Leviathan comes down to working out contradictions in the axiomatic description of human beings. If human beings desire power and cannot get it in the state of nature, then a powerful state must be crated that permits humanity to live and seek after power through peaceful means. But since no faction will permit one group to rule at the expense of all others, the state must be single, focused and based on an agreed upon set of laws (a â€Å"constitution†) that enshrines this concept of political equality. Only then can all factions agree to give up their violent ways to the central authority. Since human beings are egocentric and passionate, the state based on the rule of law agreed to by all factions beforehand follows logically. The terms â€Å"peace† and â€Å"justice† are used here in highly technical and scientific ways that part radically with previous attempts to define and justify these words. Peace, according to Hobbes, is merely the absence of war (Morgan, 592). It simply is a state of affairs that permits power hungry individuals to pursue their designs in a peaceful manner. Any breach of this peace will, ideally, lead to swift and harsh action from the state that they have empowered to keep watch over their actions. Justice is similar in that it is based on knowledge. The early parts of the Leviathan are based on a scientific method, a means of coming to know human nature as generally and simply as possible. Justice just flows from this. Ultimately, justice derives from science, which is the knowledge of good and evil (Morgan, 603). In practice, this merely means that humans are attracted by the same set of things, and recoil from the same set of things. If power and what it implies are seen in the former, then the frustration of their liberty (as defined above) is what repels them. This knowledge alone allows one to see the basis and ultimate justice of the state. Hence, justice is defined accordingly, as the ability of the person, or, at last, the state, to control the passions of the population when they threaten to disrupt the precarious balance of peace in the commonwealth (Morgan, 599-600). But this is understood by all who are punished by the state in that they have agreed to this on the basis that their own liberty is endlessly obstructed by others in the state of nature. But, as a final thought, this is the very nature of one’s civic duty–to eliminate all private desires and to follow the laws as laid down by the sovereign and agreed upon by those who have demanded these laws (Morgan, 610-611). Duty is not something that is arrived at through reason, but through the passionate desire for power. It is frustrated in the state of nature, but permitted to function freely under the rule of law. There is no â€Å"thick† view of civic duty here, but rather, the control over one’s passions in the interest of those same passions, to permit them to develop in peace. The desire for peace derives from the identical desire for power, except that this desire is frustrated in a state of war. This is what makes Hobbes compelling: the approach to politics could not be simpler. The concept of civic duty is summed up by Hobbes as the act of giving up â€Å"governing oneself† (Morgan, 608), and permitting the more violent elements of one’s passion to be governed by the state only. What is left to the person is the peaceful pursuit of his passionate desires. Politically speaking, the commonwealth is that entity that exists for the sake of peace and security by the efficient control of the private desires of the people involved. In its place, the public will as expressed by the laws of the sovereign so far as they do not violate the very simple terms of the contract. In conclusion, the nature of peace and civic duty for Hobbes are two sides of the same coin. The public persona of the person in the commonwealth is as a public entity, a person dedicated to civic peace and dedicated to the elimination of all personal desires relative to other members of the community. The final end, according to Hobbes’ own description is the pursuit of power by peaceful means, engaging in commerce, etc. The sovereign is the public persona and serves to maintain this persona within the personalities of all involved.

Critical Analysis of Jimmy Choo Shoes ad :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In today’s society, we are bombarded with images telling us how to dress, think, act, and behave. As Ed Norton in the movie Fight Club says while looking at a Calvin Klein underwear ad, â€Å"is that how real men are supposed to look?† I decided to search for an ad that can be seen as controversial or even disturbing at that, and I was lucky enough to come across a Jimmy Choo ad in W magazine.   Ã‚  Ã‚  Ã‚  Ã‚  The message is clear—buy these shoes. Whether or not that message is being conveyed in the most appropriate or effective ways is less to be desired for. The shoes are not even in the center of the picture, and in my opinion, the shoes are not the main focal point in the ad. Instead, the focus is on a woman leaning backwards on some sort of board with a very skimpy bikini bottom and loose top. She is holding a purse and has on several large bracelets, and is spraying a hose of some sort. But even all of these images are not the most disturbing. The woman’s facial expression is startling. She is looking upwards and more importantly, she looks as if she’s watching something terrible happen and is either scared or in danger.   Ã‚  Ã‚  Ã‚  Ã‚  Perhaps the message is trying to say, â€Å"look sexy like this woman and buy our shoes.† What does sexy really mean? Who’s to say that a woman maybe one hundred pounds heavier in a simple evening dress cannot wear those shoes and still be as sexy? What makes this vulnerable woman so appealing and desirable in this advertisement?   Ã‚  Ã‚  Ã‚  Ã‚  What really is this ad trying to sell? Shoes are a dime a dozen. I went to the mall the other day and went into 8 different shoe stores alone. Obviously there is something special about Jimmy Choo shoes. Is this company really tying to sell you the shoes, or trying to sell you the name? I recall watching an interview with Paris Hilton, and she said that she loved Jimmy Choo shoes and that she has â€Å"x† (some large number) pairs of them. Since we are such a media-based culture, if we hear Paris Hilton wears Jimmy Choo shoes, then they must be great! With such a high price, how can the middle class person even afford a pair? With all of these things taken into consideration, it’s clear that there is an elite group of people this ad is designed for.

Analyzing the Argumentation and Persuasive Tactics in Song Lyrics Essay

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tupac Amaru Shakur also known as 2Pac or Makaveli was an American rapper. He is a successful recording artist in his genre of Rap, a successful film actor, and a social activist.   He was recognized in Guiness Book of World Records as the highest-selling rap artist with over 75,000,000 albums sold worldwide, including over 50,000,000 in United States.   Above all that achievement, his first album was entitled 2Pacalypse Now which was not successful and sold so few.   The single entitled â€Å"Keep Ya Head Up,† was one of the different singles that was included in the Top 10 Billboard Singles which was on 1993.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The single â€Å"Keep Ya Head Up† was one of the most played songs of 2Pac.   The song centered on being   able to fight violence and how to rise above abuse.   2Pac showed his compassionate side in this song which paved way for a significance in women’s attitude towards abuse.   2Pac has focused in this song the significance of hope and being able to pick up oneself after a hardship and abuse.   Just like the other songs of 2Pac, the single â€Å"Keep Ya Head Up† also aimed at the problems of young black females, growing up, violence, and hardship in racism problems.   He has emphasized the importance of keeping the head up and never giving up in spite the difficulties. Statement of Fact   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The song of 2Pac entitled â€Å"Keep Ya Head Up† has focused on being able to stand up after a fall and never lose hope.   It is evident in the song that hope is a major theme in it, as seen in these stanzas: â€Å"Baby don’t cry, you got to keep your head up even when the road is hard, never give up (you’ll be alright) Baby don’t cry, you got to keep your head up even when the road is hard, never give up (you’ll be alright).†Ã‚   2Pac has even emphasized the reality in what has been happening in the real world which is said as, â€Å"Now here’s a story bout a woman with dreams so picture perfect at thirteen, an ebony queen beneath the surface it was more than just a crooked smile nobody knew about her secret so it took a while I could see a tear fall down her black cheek sheddin quiet tears in the back seat; so when she asked me. What would you do if it was you?.†   Ã‚  As well in this lines, â€Å"Couldn’t answer such a horrible pain to live through I tried to trade places in the tragedy I couldn’t picture three crazed niggaz grabbin me For just a moment I was trapped in the pain, Lord come and take me Four niggaz violated, they chased and raped me Even though it wasn’t me, could feel the grief Thinkin with your brains blown that would make the pain go No! You got to find a way to survive cause they win when your soul dies.   The significance of the obvious oppression and abuse to women are seen in the society just given a bigger picture in this song. III. Argument   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2Pac’s song â€Å"Keep Ya Head Up† has open my mind to the importance of hope and never giving up in times of difficulties and hardship which was more focused in women’s abuse in this song that gives compassion to women in distress.   Different from other songs of 2Pac which tackled on ghettos and racism, this song of hope has even risen from other 2Pac’s singles.   This song has been a chart topper in the Billboards in the year 1993 which was obvious that the audience and people are aware and has given interest in the song â€Å"Keep Ya Head Up†, and people can relate to such issue of today. Definition of Terms: Ya – other word for â€Å"your† Hope – expectation and desire combined Keep – retain possession Niggaz – African American or Black Americans Refutation and Counterarguments   Ã‚  Ã‚  Ã‚  Ã‚   The song â€Å"Keep Ya Head Up† was a very inspiring song of hope and never giving up but has some deficiencies in it in it’s delivery of words and using inappropriate language of referring to   person like the ones mentioned in the song like: â€Å"nigga,† â€Å"niggaz,† and â€Å"wild-ass.†Ã‚   These languages are not appropriate for children and teens that will be listening to it and may give way for improper conduct due to lack of education to the right words to be said.   No question about the theme and purpose of the song but the point stressed is the courtesy of referring women in a decent and proper way.   No word greater than the word â€Å"woman, lady or girl,† is describable of. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚   2Pac’s purpose of the song â€Å"Keep Ya Head Up,† is greatly appreciated in spite of the words used.   In memory of Tupac Amaru Shakur or 2Pac who passed away last September 13, 1996 due to a shooting incident, his legacy will always be remembered and be always in our hearts as well as his songs left with us.   In the single â€Å"Keep Ya Head Up,† 2Pac’s compassion, hope, never giving up, and concern to women’s welfare was evident and seen in this perspective.   Together with Makaveli’s passing, was an honor of his achievements and continuous appreciation of his work and talents in music and being a social activists in human rights. Sources: Keep Ya Head Up Lyrics. Vibe Magazine November 1996 Issue. Baltake, Joe.   Tupac Taps Into Cultural Marvel, Sacramento Bee, November 14, 2003 P.TK26.

Assessment of Victim(s) Possible Injuries or Illnesses

Going by what happened in the scenario that we were given, a lot of things can not be ruled out. It was said that the day was â€Å"hot and humid†. Apparently, the couple had been walking all day without a rest and has had their lunch without a drink. The man was definitely dehydrated due to the low level of water content in his body and the weather. Fatigue can not also be ruled out because of the stress that he has gone through without taking a rest. This most likely led to heat stroke because the man was reported to be â€Å"unresponsive† and that his skin feels â€Å"hot and dry†. In the case of the wife, her own illness is still in the preliminary stages, probably because her body system was more resistant than that of her husband. The husband’s throat must have been very dry, which might have led to his not being able to breathe properly. This must have led to his falling forward from his chair. Recommended First Aid Procedures to be implemented: The first thing that I will recommend is that the man should be made to lie down in a way whereby the head is lower than the body. After this, it is recommended that you put your hand into the man’s mouth in order to allow free airways. Then, one should administer the â€Å"ABC† method of resuscitation. If possible, try to give the man a mouth-to-mouth resuscitation and make sure the man is still lying down. Dip a piece of clothe into water and give the man a tepid sponging. In the case of the wife, give the woman water and make her sit down and be calm. Then try fanning the man and keep the place as airy as possible because of ventilation.